RAW SUGAR

Life is raw. And that’s just delightful.

BUILD

The personal care category is obsessed with talking about what they take out. No chemicals. No this. No that. No color, even. Instead, Raw Sugar is obsessed with all the good they put in. Natural ingredients. Clean, vegan extracts that nourish your hair and skin, and leave you feeling (and smelling) amazing. So when looking to launch their first advertising campaign, they asked Betty to show the rest of the world that it’s what’s inside that counts.

BETTER

Raw Sugar stands for embracing and empowering raw, real people with personal care products made with raw, real ingredients. So the “Delightfully Raw” campaign is about accepting the ups and downs of every day and finding a way to delight in them. It’s a journey from a relatable, challenging “before,” to a happy, revitalized “after,” with a colorful detour into the visceral scents and sensations that set Raw Sugar products apart: the real ingredients inside every bottle and bar.

RAW SUGAR