Good.
Better.
Betty.
Who’s Betty? Betty’s a bold evolution in creative shops. Built for brands that can’t stand bland. Because bland blends. And that’s bad for business.
CREATIVE
STRATEGY
DESIGN
CONTENT STUDIOS
CREATIVE STRATEGY DESIGN CONTENT STUDIOS
We built a best-in-class machine that makes it easier to scale without sacrifice, done as close to “right now” as you can get.
Stuff most places just can’t do. At least at the quality, speed and scope we deliver.
A taste of work we’re not-so-humbly bragging about lately.
B: SPONTANEOUS
See how Betty brought Minnesota Lottery’s Gopher 5 game to life, using CGI, AI animation and live action to create a spokesgopher built for spontaneous moments of fun. Dig it.
MN Lottery - Gopher 5
B: STICKY
Gorilla Glue
While other brands talk about toughness, Gorilla Glue made it an integral part of their org chart. Meet the Chief Tough Officer: a hairy-knuckled executive who tests every product, turns “quality control” into a contact sport and makes HR very, very nervous.
B: RESTORED
A good night’s sleep is as important to health as diet and exercise, but hasn’t been treated as equally aspirational. To position Natrol as the key to great performances powered by great sleep, we tapped an MVP whose best is possible thanks to restorative rest.
Natrol
B: HOT
You don’t need data to tell you that your partner looks better when they clean the house (don’t worry, we’ve got data, too). It’s a fact. When significant others put effort and care into the spaces you share, their stock rises in your eyes. That’s the insight that informed our second campaign for CLR Brands: that the hardest working, toughest cleaner has a loving side, too.
CLR Brands
