HECKOVA!
ONE HECK OF A GOOD WAY TO SHOW DOGGO LOVE
BUILD
With the increase in pet ownership during the pandemic and pet parents wanting only the best food for their lovable pups, we had the opportunity to build a new freeze-dried raw dog food brand from scratch. Our client saw two key opportunities to bring a new brand to market: They could be innovative with the product itself and be more cost-effective than their competitors with control over the manufacturing process.
BETTER
We knew we had to break through the considerable dog food noise and create a brand that was playfully premium and wholly distinct. The market lacked a brand with a premium look and feel – with brands often either talking about dogs like wolves in the wild or like kids, with no in-between. We saw an opportunity to bring a better, more approachable brand to shelves, walking the line between premium and playful. Every dog is a heck of a dog, and feeding them nutritious food they’ll love is a heck of a way to show them love. Hence the Heckova! dog food brand was born. Woof!
HECKOVA!
HECKOVA!
