CLR BRANDS

SO CLEAN. SO HOT.

BUILD

Our first campaign for CLR Brands showed how no other cleaning product is better at taking on the toughest, messiest household messes. Not surprisingly, it increased sales at the kinds of retailers where consumers go to shop for tough mess solutions: hardware stores and places like Home Depot. For the second iteration, we aimed to reach a larger audience with a message that more people could relate to.

BETTER

That’s when we found a fascinating stat: 60% of Americans are more attracted to their partner when they clean the home. And it makes sense, too. Stains, gunk and grime are the ultimate turnoff. And what bigger turn-on than someone willing to roll up their sleeves and put some hot elbow grease into a tough mess?

CLR

BRANDS

HOT

CLR BRANDS HOT